Ryan O’Meara ‘21
Major: IDM: The Economics and Anthropology of Tourism
Transform Poverty Global (TPG) is a non-profit organization that helps scale small businesses around the globe that address solutions to poverty. I worked closely with the TPG team to implement and improve their initial marketing efforts with the goal of heading into fundraising. While marketing for non-profits was not new to me, it took time and energy to get onboarded to the nuanced mission and work of TPG. I redesigned their site and brand image and got them going on some other marketing channels. Now that the summer is over, I will be moving forward with fundraising for them and their projects in the fall.
Transform Poverty Global
O’Meara Story Map – Learn more about their experience.